Online brand investment versus offline brand investment, Packaging

Online brand investment versus offline brand investment Pampers Discussion Topic: Discuss the challenges of branding on the web, how are Pampers developing a branding strategy? Arthur Andersen changes name to Andersen Accenture now a clear winner without Andersen name Is…

Importance of demand analysis, market demand, product demand, expansible markets.- Hungary

  Macroenvironment Demographic Economic natural technological political/legal social/cultural interrelationships Faith Popcorn’s Trends Sierra Club Creative Destruction: The Essence of Capitalism Relevant [email protected] Article: Role Playing: A Method to Forecast Decisions Role Playing as a Forecasting Tool Marketing Science Meets Hollywood…

Ads techniques education

The Endorsement or Testimonial This technique uses a celebrity or authority in an ad to lend his or her stellar qualities to the product. Sometimes the people actually claim to use the product, but sometimes they don’t. Some agencies survive…